top of page
Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Adidas Futbol Society
We created an experiential platform for Adidas + MLS to connect with soccer fans across US. The Adidas Futbol Society celebrates and creates soccer culture, community and fandom through storytelling and meaningful connections. We landed bespoke pop-ups in relevant neighborhoods in tandem with iconic soccer cultural moments including Wynwood Miami, Melrose Los Angeles, Brooklyn NYC, and an authentic historic latine market in East LA. The cultural spaces featured watch parties, interactive Classic Football shirts locker activation, Secret Futbol Jersey customization, nail art, vintage FIFA games, art exhibitions, DJs, Bueno retail collabs, locally relevant food & beverage partnerships, Soccer Bible dinners, an interactive soccer pitch activation, Beckham Predator exhibition, F50 launch, player podcast interviews and influencer content days. Not only was the entire space shop-able via the app but it incentivized loyalty with rewards based on adiClub membership tiers. The curated vintage soccer ephemera, art exhibitions, Copa trophies, and exhibition celebrating 30 years of Adidas predator boots told a story of Adidas innovating within soccer culture while continuing to create culture an community in real-time.
The project continues to succeed with UGC content, press and sales.
The project continues to succeed with UGC content, press and sales.
Pinterest Unboring My Boardroom
Three awesome ad agencies take their boardrooms from blah to bling with a little help from Pinterest. Magic mirrors. Emergency pizza buttons. Giant smiling cat heads. Anything they could discover on Pinterest, they could do. We worked with Pinterest and the agencies to bring their wildest dreams to life IRL. Awarded Adweek pick of the week
Coca-Cola Beverage Lab
Coca-Cola asked us to design and produce a permanent exhibition inside their World of Coca-Cola museum in Atlanta. We created Beverage Lab, where science and magic meet. Through innovation and storytelling, guests become beverage scientists for a day. We designed and produced a 3D motion graphics brand film, a Bubble's Journey, a multichannel sustainability film, and 3 interactive creative tech touchpoints including an interactive video wall using gesture to become carbonation and touchscreens where guests experiment with flavors and ingredients. We also designed the visual identity and marketing materials. The project has been super successful with 1000s of daily visitors engaging with the brand.
Google CES
Introducing a new Google experience. At CES 2024, we set out to welcome people to the new world of Google AI on Android. To do this, we constructed a roadside attraction themed physical space to celebrate this technology. And show how Android's architecture is firmly rooted in its open and connected DNA.
Walmart Makers Studio
Walmart was the lead sponsor of The Big Homecoming, a two-day festival in Atlanta, GA featuring a music tailgate experience to celebrate HBCU culture with students, alumni, and the greater community. We created an experiential platform, Makers Studio, for Walmart which had the most engagement at the event. Guests entered a colorful interactive space highlighting Black-owned businesses and creators. The Maker Corners featured an HBCU alumni listening station, JD’s Vegan Ice Cream tasting, a beauty product try-it table, and a customizable swag activation. Through meaningful experiential marketing, we helped reposition Walmart as a business that celebrates the beauty of Black culture. It was such a big success that Walmart took it on tour throughout 2022-2023.
Meta Latin Gammys
2 years in a row, we created an experience for content creators at the Latin Grammy Awards to show how Meta and Instagram's tools can enhance Facebook and Instagram engagement through powerful insights. Revamping Las Vegas’ MGM skyloft, Delano hotels, and the Red Carpet, we helped content creators make their magic through interactive projections, high-end editing suites, an Oculus Beat Saber activation, and a Y2K-themed set design. Attendees posted the fruits of their experience across their accounts—showcasing Meta’s tools as the gold standard for engagement. We designed and implemented all of the activation’s components including print and digital assets, bespoke projections, custom photo filters and the Lab’s interior—ensuring Meta made their mark on every influencer walking through the door.
TikTok Corona Capital Music Festival
TikTok is a powerful music content tool and Corona Capital Festival in Mexico City was the perfect stage to highlight it. We created TikTok Square—a space for user-generated content with 4 main areas: The Stories Room (LED walls with custom animated content for TikTok Stories); Brand Playground (neon signs of trending hashtags); Effect House (the latest TikTok Effects on a large screen that could be tested out by guests); and The Swag Station (with hundreds of thousands of freebies and a mirror photo moment). We also produced a Backstage Booth for interviews to take place on TikTok Live and two customized Cavannas for VIPs to hang out for the concerts. During the festival, more than 10k visitors lived the experience and nearly 2MM impressions were generated.
Primark Madrid + Boston
Dalziel + Pow Project
Immersive branded content activation for Primark Madrid Flagship Store. 15 brand films, 15 unique motion graphics including dynamic content.
Won 12+ Retail Awards.
Immersive branded content activation for Primark Madrid Flagship Store. 15 brand films, 15 unique motion graphics including dynamic content.
Won 12+ Retail Awards.
Hennessy x NBA House of Moves
The All-Star Weekend destination serves as the catalyst for culture in the making. Where move makers gather in the celebration of craft, passion, and the possibilities of what is to come. The action-packed weekend included a performance by Nas, an influencer party, a podcast, an art exhibition of work by Futura, Victor Solomon, and Joshua Kissi, an artist speaker panel, a fashion exhibition with Louis Vuitton trunks, Westbrook Honor the Gift, and the NBA Trophy designed by Victor Solomon, Black Entrepreneurship brunch with Baron Davis, an invite-only brunch with Kevin Durant, and of course an NBA themed cocktail bar. Sadly, the in-person event was canceled due to covid restrictions but the immersive web experience was well received.
Salesforce Dreamforce
Creative tech activations for Dreamforce Einstein, Lightning, Customer 360 and Mark Benioff's AI Ocean Institute include a connected Jetpack game, an NFC powered customizable butterfly, a voice-activated game, a gesture based video wall story, a 4D gondola ride and hidden content revealed with polarized glasses.
Illumination A Minions Perspective
Experiential activations for Illumination Minions traveling exhibition, A Minions Perspective. Several themed rooms embedded with creative tech activations offer fans a chance to see the world from a Minion’s POV. Illumination Minions Despicable Me 3 vidcon booth including interactive video wall- content responds to sensors in the floor and fans interact with characters on-screen, AR tattoos, and interactive Twitter vending machine.
Getty Villa Persepolis
"A first-person journey through the ancient past: Reinventing the museum for virtual explorers" Despite its profound influence, the Persian Empire is often overlooked in Western reviews of ancient history. This oversight inspired the Getty Villa to mount a sweeping exhibition of the ancient superpower, Persia: Ancient Iran and the Classical World. To help visitors deepen their emotional connection and knowledge of Persia, we created an on-site, 360° immersive experience to transport them to a historically accurate 3D content recreation of the ancient capital of Persepolis. Touring its palaces and plazas, the experience sought to both inform and inspire visitors—reviving the past for a modern audience. The interactive website won several awards including One Show, Webbys, FWA,
Eventex, People's Choice, Awwwards
Eventex, People's Choice, Awwwards
Netflix Campus
Activations for Netflix Hollywood campus. The large-scale digital display is still a permanent feature of the theater building showcasing new releases in new and interesting ways.
Concept Work
Selected pitch project work for Sephora, Hennessy, AT&T, Meta Music Valley, TikTok, Whatsapp, PXG, lululemon, Pinterest, Cisco, Beis, Ebay, Only Natural Diamonds, Paramount+, Dead Space, Basquiat exhibition, Longhorns Arena, Aon Building and Bored Ape
Sports Stadium Concepts
Digital activations to get fans excited at UT Austin Longhorns new stadium and introducing the new MLS Austin team.
Missguided Flagship Store
Experiential retail for highly successful eComm fast fashion brand's first brick-and-mortar store in London. We worked on strategy, design and content to bring the ethos of the Missguided social community to life.
Experiential Retail Concepts
Experiential retail activations for David Jones (Australia) and Pieces (Denmark). Architectural media, interactive and educational try-it stations, personalization, and responsive content all serve to engage customers and keep the content fresh with an evergreen approach and dynamic content. The David Jones concepts are live, Pieces went with a more analog approach.
Upwork Work Without Limits
For Upwork’s annual event, Work Without Limits we created new branding, spatial design, and a virtual event to showcase the brand's ethos of possibility and innovation. From interactive digital displays to stunning stage design and content the event felt like a connected experience across all touchpoints.
Nissan CES
Motion Graphics content for Nissan's Brain Connected Driving proposition, Intelligent Mobility using AI.
bottom of page