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Ela Boyd
I’m a Creative Director with a passion for creative tech and powerful storytelling, crafting meaningful, immersive brand experiences. I take a human-centered design thinking approach—leading with innovation to build ecosystems of connected experiences from URL to IRL. Ultimately, I collaborate with the world’s top brands to create culture.
Featured Projects
Adidas Futbol Society
We created an experiential platform for Adidas + MLS to connect with soccer fans across US. The Adidas Futbol Society celebrates and creates soccer culture, community and fandom through storytelling and meaningful connections. We landed bespoke pop-ups in relevant neighborhoods in tandem with iconic soccer cultural moments including Wynwood Miami, Melrose Los Angeles, Brooklyn NYC, and an authentic historic latine market in East LA. The cultural spaces featured watch parties, interactive Classic Football shirts locker activation, Secret Futbol Jersey customization, nail art, vintage FIFA games, art exhibitions, DJs, Bueno retail collabs, locally relevant food & beverage partnerships, Soccer Bible dinners, an interactive soccer pitch activation, Beckham Predator exhibition, F50 launch, player podcast interviews and influencer content days. Not only was the entire space shop-able via the app but it incentivized loyalty with rewards based on adiClub membership tiers. The curated vintage soccer ephemera, art exhibitions, Copa trophies, and exhibition celebrating 30 years of Adidas predator boots told a story of Adidas innovating within soccer culture while continuing to create culture an community in real-time.
The project continues to succeed with UGC content, press and sales.
The project continues to succeed with UGC content, press and sales.
Pinterest Unboring My Boardroom
Three awesome ad agencies take their boardrooms from blah to bling with a little help from Pinterest. Magic mirrors. Emergency pizza buttons. Giant smiling cat heads. Anything they could discover on Pinterest, they could do. We worked with Pinterest and the agencies to bring their wildest dreams to life IRL. Awarded Adweek pick of the week
Walmart Makers Studio
Walmart was the lead sponsor of The Big Homecoming, a two-day festival in Atlanta, GA featuring a music tailgate experience to celebrate HBCU culture with students, alumni, and the greater community. We created an experiential platform, Makers Studio, for Walmart which had the most engagement at the event. Guests entered a colorful interactive space highlighting Black-owned businesses and creators. The Maker Corners featured an HBCU alumni listening station, JD’s Vegan Ice Cream tasting, a beauty product try-it table, and a customizable swag activation. Through meaningful experiential marketing, we helped reposition Walmart as a business that celebrates the beauty of Black culture. It was such a big success that Walmart took it on tour throughout 2022-2023.
Coca-Cola Beverage Lab
Coca-Cola asked us to design and produce a permanent exhibition inside their World of Coca-Cola museum in Atlanta. We created Beverage Lab, where science and magic meet. Through innovation and storytelling, guests become beverage scientists for a day. We designed and produced a 3D motion graphics brand film, a Bubble's Journey, a multichannel sustainability film, and 3 interactive creative tech touchpoints including an interactive video wall using gesture to become carbonation and touchscreens where guests experiment with flavors and ingredients. We also designed the visual identity and marketing materials. The project has been super successful with 1000s of daily visitors engaging with the brand.
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