About

With over 25 years of experience leading creative teams, I specialize in crafting compelling brand stories, driving digital transformation, and delivering seamless consumer experiences across digital and experiential platforms. My passion lies at the intersection of technology, culture, and innovation, aligning perfectly with brands that push boundaries.

I’ve had the privilege of working with some of the world’s most iconic brands, including Meta, Amazon, Google, Adidas, Pinterest, Netflix, LVMH, TikTok, Walmart, and Coca-Cola, where I developed and led award-winning experiential activations and digital strategies that elevate consumer engagement. My expertise spans creative strategy, experiential design, art direction, motion graphics, and creative technology—all aimed at transforming how consumers interact with brands in both physical and virtual spaces.

As the head of creative teams for global campaigns and immersive experiences, I excel in leading cross-functional collaboration to deliver innovative solutions at scale. Whether developing interactive retail experiences, immersive VR cultural events, or executing high-profile experiences like the Coca-Cola Beverage Lab exhibition or Google CES, I focus on creating impactful narratives that resonate globally.

At the heart of my work is a commitment to innovation, inclusivity, and creating immersive consumer journeys—values that strongly align with my client's vision for the future. I’m excited about the opportunity to help brands leverage future-forward digital experiences and cultural relevance to shape the next generation of story-led experiences.